1950s dating customs

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I've collected as many of them as I could find — all via the wonderful craptoy Flickr page, a page that contains 22 sets of over 5,000 unique vintage images, including well over 1,000 adverts.Anyway, these ads ran in such titles as Mc Call's, Ladies Home Journal, and Good Housekeeping.As the men went back to their jobs, the women were expected to return to their role as housewives, dependent on their husbands for an allowance.This collection looks back at marriage in the post-war years of the 1950s and 60s, with emphasis on the role of women.World War II had ended but the world felt far from safe, between the new war in Korea, frightening talk of the Communist menace, and the threat of nuclear war.If there was a national priority in America in the 1950s, it was to create a safe, secure, calm and orderly community in which millions of post-war Americans could start a family.When one tries to understand how dating has changed over time, and most importantly, how we arrived at the system of courtship and dating we have today, one must realize the monumental cultural shift that occurred during the 1940s, primarily due to World War II.

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In the late 1940s, Margaret Mead, in describing this pre-war dating system, argued that dating was not about sex or marriage.

His study of Penn State undergraduates detailed a "dating and rating" system based on very clear standards of popularity.

Back in the salads days of post World War II American, Kotex took it upon themselves to present young ladies with truly perplexing multiple choice dating advice ads.

about the 1950s—midcentury furniture design and the period’s full-skirted, ladylike fashions, for example. The comically cringe-worthy dating culture and the way women were instructed to behave in order to attract a partner.

Yes, in this case, “old-fashioned” is an epic understatement for just how ridiculous the advice in ladies journals of the time was.

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